Real Estate in India: Current & Future Trends
In the last decade Real Estate has evolved in various ways. From architecture to its marketing – the real estate space has undergone a sea-change. From mere shelters, homes, even for the middle class have evolved into spaces that define personality and lifestyle. As our societies have undergone social change, our homes and living have kept pace with those changes.
Families are increasingly becoming nuclear, and even smaller. There is a greater influx of migrant population as well as moving population. Homes is not just a luxury, but a necessity that blends into itself various attributes of luxury. From independent houses, homes are now more about creating communities that offer a specific level and taste of lifestyle.
Basic amenities were largely overlooked but given the strains of work and the fact that almost in all cases both husband & wife is working it is now more important than ever to find a home close to all the amenities you need.
There was a time when you hardly saw mass real estate marketing, and yet today we live in times where you cannot turn a corner of the street without bumping into some kind of real estate promotion. The internet has greatly changed the way we sell and buy homes. Making the consumer aware and bringing him more choices have made him/her more confident and powerful.
The internet models have evolved to the extent that even home-buying transactions are now possible on the internet. You can literally begin your search and culminate the journey by purchasing a home with your credit card. The user-experience has been evolved and defined to that extend.
The internet has given the consumer a greater voice and social media has amplified the same. This allows even a single consumer to be heard by the real estate developers and brings focus to concerns of poor delivery, over promising and superficial marketing. Our past was defined by a subdued consumer, while our present by a more informed one, going by this trend the future is more likely to be defined by an increasingly vocal consumer.